YouTube self certification

The NHS has recently published a new Standard for Creating Health Content.

YouTube is using this Standard for Creating Health Content to help users more easily identify and access authoritative health information from the NHS on the YouTube platform. This will be achieved through the launch of health content shelves (which will surface content from authoritative sources on a shelf within YouTube search results), and information panels attached to channels to indicate NHS credibility.

If your NHS organisation produces video content you can self-certify conformance with the standard for creating health content, which outlines essential requirements and best practice guidance for creating high quality health content. YouTube will then add an information panel to your organisation’s channel to confirm it as an NHS health information source.